WhatsApp has introduced several enhancements to its channels’ broadcast messaging feature, enhancing the overall user experience. These additions include in-stream polls, voice notes, and a novel method for sharing public Channel posts as a personal Status update.
Starting with polls, Channel administrators can now send polls to their audience, providing an additional avenue for group engagement and assessing sentiments on specific topics. Polls are displayed in-stream, with full vote counts visible on the right side of the display, offering an effortless and effective means of fostering community connection.
Voice Notes, on the other hand, offer Channel admins a creative option to interact with their groups. While the popularity of voice posting options may vary, it presents a unique way for celebrities, such as Bad Bunny, to share compelling updates with their WhatsApp channel audience.
In addition, WhatsApp now allows Channel members to forward a channel update as a Status update, provided the Channel is not private. Long-pressing on a chat or image within a Channel offers the option to forward it to a personal Status update, serving as a potential promotional tool for public Channels and increasing subscriber numbers.
WhatsApp has increased the number of admins a Channel can have from one to up to 16, expanding the capacity to manage the Channel effectively.
These updates are valuable additions that are expected to enhance engagement within Channels on the app. With the growing usage of WhatsApp, especially in North America, these features provide a valuable pathway for brands to connect with their audience and keep them informed about relevant news. As user interest continues to rise, these new tools are likely to generate even more enthusiasm.