Snapchat is once again showcasing the potential of integrating augmented reality (AR) with classic art, this time through a new collaboration with the Fine Arts Museums of San Francisco (FAMSF). The partnership introduces an augmented reality try-on feature in its latest exhibition of 20th- and 21st-century women’s clothing in the United States.
According to FAMSF, visitors can now experience trying on the fashions showcased in museum exhibitions through Snapchat’s Augmented Reality Mirrors. The AR Mirrors allow users to virtually try on three iconic looks from the collection featured in the exhibition titled “Fashioning San Francisco: A Century of Style.” These outfits include a 1955 “Soirée de Paris” dress by Yves Saint Laurent, a 1985 lamé outfit by San Francisco designer Kaisik Wong, and a 1987 velvet gown by Valentino.
Snapchat Unveils AR Art Experience in Collaboration with Fine Arts Museums of San Francisco (Credits: Snapchat)
The AR try-on examples are highly detailed, and visitors can capture photos of their virtual experiences during the event. The augmented reality element will be accessible through Snap AR “Mirrors,” exclusively available at the exhibition.
Snap highlights that this marks the debut of Snap’s AR Mirrors in a U.S. museum and will be on display throughout the exhibition, which runs from January 20 to August 11.
This initiative represents another intriguing exploration of AR’s potential and the fusion of digital creation and art, particularly appealing to younger audiences. Snapchat has been actively pursuing such connections for years, collaborating with artists like Damien Hirst, KAWS, and Jeffrey Koons. In 2022, Snap partnered with The Los Angeles County Museum of Art on an interactive exhibition, further demonstrating how past and future artworks can be integrated to create innovative experiences.
The application of AR and virtual reality (VR) in the art world is a valuable yet often underestimated avenue for preserving classic art while facilitating new forms. As these technologies become more widespread, maintaining a connection between the past and the future is crucial for fostering broader cultural understanding. This collaboration underscores Snap’s pivotal role in advancing AR experiences and its commitment to shaping the future of digital art integration.
