As reported by LadBible through News International, it has come to light that Tom Cruise includes a discreet stipulation in all his movie contracts, stating that “The actor’s likeness cannot be used for creating merchandise.” This clause has been in effect for an extended period, much like similar provisions found in contracts for Dwayne ‘The Rock’ Johnson and Uma Thurman.
This contractual arrangement means that Cruise’s likeness cannot be lawfully utilized in merchandise unrelated to the films. Consequently, his image was notably absent from video games based on “Mission: Impossible III” and “War of the Worlds.”
It’s worth noting that Cruise had this clause in place long before the 2023 SAG-AFTRA strikes occurred. The strike has been addressing various industry issues, with one of the primary concerns being the use of artificial intelligence (AI) in filmmaking. The strike, spearheaded by the Alliance of Motion Picture and Television Producers (AMPTP), aims to reach a consensus regarding regulations for using actors’ likenesses with AI technology.
While Cruise expressed his support for the strike’s objectives, The Hollywood Reporter revealed that he advocated for AMPTP to listen to SAG-AFTRA’s concerns regarding AI usage.
The resurgence of this contract detail has ignited a lengthy debate on X, the social media platform formerly known as Twitter. Many have rallied behind Cruise and his distinctive contract clause. One user praised Cruise for his resolute stance, saying, “Kinda gotta hand it to Tom Cruise for completely refusing to ever surrender over his own likeness, got ahead of the AI thing. Say what ya will about him, but he treats himself like he’s the brand, won’t let his name be bought and sold and replicated.”
Another user showed support for Cruise in the ongoing battle against AI, stating, “I will serve on the side of Tom Cruise in the war vs AI.” However, some critics pointed out Cruise’s affiliation with Scientology and how he seemingly allowed his likeness to be associated with the controversial Church, with one X user humorously remarking, “Sorry ‘won’t let his name be bought and sold’ for the public face of a cult is funny.”