In the latter part of August, contributions to the campaign of former U.N. Ambassador Nikki Haley experienced a notable upswing following her standout performance in the initial GOP primary debate.
The subsequent day, on August 24, emerged as her most successful day for online fundraising throughout the entire year.
However, Haley faced a significant challenge as, on that very day, former President Donald Trump had his booking photo taken in Georgia.
This event was linked to his fourth indictment, this time concerning conspiracy charges related to his efforts to overturn the 2020 election results.
The imagery from Trump’s booking swiftly found its way onto campaign merchandise, such as T-shirts and mugs, triggering a substantial surge in fundraising for Trump’s campaign.
Remarkably, Trump’s online fundraising on the day following Haley’s peak day was nine times greater than hers, underscoring the formidable financial support he commands from his fervent base.
As the GOP primary unfolds, Haley and Trump stand as the primary contenders. An examination of fundraising data from both campaigns and the Republican online donation platform WinRed, submitted to the Federal Election Commission and subsequently analyzed by POLITICO, sheds light on the substantial advantages Trump enjoys owing to the unwavering support of his base.
Although Haley is successful in attracting new small donors to her campaign, she falls significantly short in comparison to the extensive network of small-dollar contributors backing Trump.