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EU May Stop TikTok Lite’s Cash-for-Views Program Due to Addiction Worries


The European Union has initiated proceedings against ByteDance’s TikTok, focusing on its TikTok Lite app and its recently introduced rewards program. The EU expressed concerns regarding the risks associated with the “Task and Reward Program” of TikTok Lite, emphasizing the potential addictive effects and the lack of proper risk assessment prior to its launch.

The European Commission has given TikTok a 24-hour deadline to submit a risk assessment report for TikTok Lite and until May 3 to provide additional requested information.

One of the primary concerns raised by the EU is the vulnerability of children due to inadequate age verification measures on TikTok. The commission’s move reflects a broader investigation into TikTok’s compliance with regulations related to the protection of minors, advertising transparency, and management of addictive design and harmful content. Margrethe Vestager, EU Antitrust Chief, emphasized the responsibility of online platforms to address potential risks faced by users under the Digital Services Act.

TikTok Lite

TikTok Lite (Credits: BBC News)

TikTok Lite, introduced in France and Spain, targets users aged 18 and older with its rewards program, allowing them to earn points by engaging in various activities on the app. However, the EU’s Digital Services Act imposes strict obligations on platforms with significant user bases, aiming to combat illegal and harmful content effectively. Thierry Breton, EU Industry Chief, highlighted concerns over the addictive nature of platforms like TikTok Lite, likening them to potential health hazards similar to “cigarettes ‘light.'”

The EU’s stance underscores the need for online platforms to demonstrate their commitment to user safety and compliance with regulatory requirements. Without compelling evidence of TikTok Lite’s safety measures, the EU threatens to take further action, including suspending the app’s features under the Digital Services Act.

TikTok’s response to these proceedings and its efforts to address the concerns raised will likely play a significant role in determining the outcome of the investigation and potential regulatory actions by the European Union.

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