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Apple and Meta Still See Virtual Reality as the Future, Even if Others Don’t

Apple and Meta still think virtual reality is the future — even if nobody else does

Mark Zuckerberg and Tim Cook remain undeterred by consumer disinterest in their companies’ virtual reality (VR) headsets. Despite sluggish sales of Meta’s premiere mixed-reality headsets and Apple’s Vision Pro, both CEOs are steadfast in their commitment to VR technology.

Zuckerberg, in particular, emphasized Meta’s long-term focus on the metaverse, highlighting steady progress despite Reality Labs’ significant financial losses. Similarly, Cook touted the potential of Apple’s high-priced headsets, emphasizing their appeal to enterprise customers and the transformative nature of spatial computing.

While consumer enthusiasm for VR may be lacking, both Zuckerberg and Cook see potential in targeting enterprise customers. Major corporations like Intel, Wells Fargo, Volkswagen, and Walmart have already embraced VR headsets for practical applications such as workplace training. This shift towards enterprise adoption could provide a lifeline for VR technology, offering tangible real-world benefits that extend beyond the realm of virtual worlds.

Apple and Meta Still See Virtual Reality as the Future, Even if Others Don't

Apple and Meta Still See Virtual Reality as the Future, Even if Others Don’t (Credits: Getty Images)

Despite Meta’s substantial losses in its Reality Labs division, Zuckerberg remains optimistic about the future of the metaverse. He views the development of 3D digital worlds as a long-term endeavor, indicating a commitment to pushing forward despite current setbacks. Cook, on the other hand, emphasizes the “magic” of spatial computing and the emotional impact of using Apple’s VR technology, particularly within the enterprise market.

The divergence in strategies between Meta and Apple reflects their differing approaches to VR development and marketing. While Meta embraces the concept of the metaverse and envisions a future built on immersive digital experiences, Apple focuses on the practical applications of VR technology, particularly within the enterprise sector.

Both companies face challenges in convincing consumers of the value of VR headsets, but their persistence suggests a belief in the long-term viability of this emerging technology.

Ultimately, the success of VR headsets may hinge on their ability to deliver tangible benefits to businesses and consumers alike. While the road ahead may be challenging, the support of major corporations and ongoing innovation from companies like Meta and Apple could propel VR technology into the mainstream in the years to come.

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