For decades, Democrats have struggled to connect with rural America, ceding ground to Republicans who have effectively tapped into the region’s economic and social anxieties.
However, a new wave of Democratic candidates is challenging this trend by embracing a populist approach that prioritizes the concerns of rural voters and offers a hand-up rather than a handout.
After years of neoliberal economic policies that have harmed rural communities, Democrats are finally acknowledging the need to win back persuadable rural working-class voters.
Winning Back the Heartland: A Democratic Imperative
Joe Biden has made significant strides in this direction with his pro-worker policies and investments in rural economies and infrastructure. To build on this momentum, Democrats must focus on kitchen-table issues, eschew Beltway consultants, and avoid demonizing Trump voters.
Successful candidates like Mary Peltola and Marie Glusenkamp Perez have shown that a populist approach can resonate in rural districts. By putting workers at the center of their policy and rhetoric, Democrats can begin to rebuild trust and win back support in rural America.
The key is to listen to local concerns and deliver solutions that empower communities to improve themselves. With the right approach, Democrats can run up the margins with rural voters and keep control of the presidency, Congress, and statehouses.
